Everything that has gone out, in the order it went.
What we shipped, and what we learned doing it.
A studio that ships weekly and shows the log. Below: what went out, the three plays we studied and wrote down, and a way into something larger than the week you are having.
What went out this week
- Playbook 03: the slideshow play. Claude Code apps, TikTok slideshows, the real numbersShipped
- A note: hungry, and not turning back. And how to break a dry spellShipped
- The World, for him and for her: a globe and four roomsShipped
- Undim and Porch Cats submittedSubmitted
- Bearing and Trellis pages upShipped
- Kotatsu submitted to App ReviewSubmitted
- Sesame, Evensong, Stride and Lantern submittedSubmitted
- Nibble (formerly Macra) 1.4 liveLive
Follow along in the Lounge · The playbook, if you are aiming at a batch
Three plays we studied and wrote down
One is how to get into a batch. One is how one man turned $20,000 into $401 million in a year, what it cost him, and the six parts of it that transfer cleanly to whatever you are building. The newest is the cheapest: one-shot an app in Claude Code and post slideshows until one lands, with the numbers people are actually reporting.
The slideshow play
One-shot an app in Claude Code, post TikTok slideshows two or three a day until one lands. What the bulls and the bears are saying, condensed, the four things that kill it in 2026, and the honest arithmetic of one landed post.
Read the playbook → Playbook 02The MedVi playbook
Dispatch, Sep 11: his own ad spend has moved to QUAD, the ED product, and GLP-1 is background noise. Plus the three pages: what he did, what you would do now, and the Facebook machine, with a verse at the foot of each.
Read the playbook → Playbook 01Get into YC
Ship weekly, show the log, answer like a founder. The eight questions, the weekly cadence, and a wall where we mark up your draft.
Read the playbook →